CtrlShift Singapore Pte Ltd
To make every brand communication a delightful connection.
Headquarters address
CtrlShift is a Singapore-headquartered programmatic marketing company, with offices in five Southeast Asian countries: Indonesia, Malaysia, Singapore, Thailand and the Philippines. The company was founded in January 2015 from the merger of three advertising technology companies: scientific media buying platform AdzCentral; digital consultancy Better; and ad-tech distribution company Asia Digital Ventures.
CtrlShift helps businesses reach targeted audiences online, delivering advertising through digital channels such as social media, display advertising and mobile advertising web banners, video advertising (pre-roll, mid-roll, and post-roll), rich media, information feeds and streaming media.
In March 2015, CtrlShift partnered with TubeMogul, a video advertising buying software platform, to deliver programmatic campaigns in Asia, providing clients with advertising technology and services via its automated trading system. CtrlShift also partners with Microsoft, Linkedin, Spotify, ESPN, comScore, Lotame[10] and Sizmek.
CtrlShift is led by CEO Rene E. Menezes (former CEO of Better), Executive Chairman Reza Behnam (former CEO of AdzCentral) and President Pete Yoong (former partner of Asia Digital Ventures). CtrlShift delivers real-time bidding, technology and ad-platform services, premium publisher inventory, and digital business consulting to brands and publishers.
It is backed by venture capital firms Digital Media Partners,[3] IDM Venture Capital, the Singapore National Research Foundation and CFF Partners. In May 2015, CtrlShift was listed in Founders Grid’s top 50 thriving startups in Southeast Asia.