Hill Holliday

The uglier the problem, the better we look.

We create beautiful and effective work to solve our clients’ most demanding problems. We don’t shy away from the impossible. We welcome it. This mindset has driven Hill Holliday since 1968, when four guys set out to build the first national agency based in Boston with $6,000 in savings and the belief that creativity could make a difference.
The harder the challenge, the better we are. The more demanding the brief, the more determined we are to crack it.

Because the heart is more powerful than the head.

Emotion is immediate, visceral, and powerful. Above all, it’s affecting. No wonder it influences behavior significantly more than reason. We subconsciously decide with our hearts first — then quickly rationalize our actions.
To solve the impossible, we exploit this basic human motivation. We inspire desire that defies logic and wins loyalty beyond reason.

Our work moves people. Literally.

When you tap into the right emotion, you can accomplish amazing things. We do it with #EmotivPlanning, a process we use to identify what we want to get people to do and the emotions that will drive them to do it.
It’s a powerful, strategic approach that provides the foundation our creative teams need to produce work that not only moves people, but also moves the needle.