Longstreet Solutions, Inc.

Our Story

Longstreet Solutions began as the parent company for Woblet, a loyalty application for mom-and-pop restaurants. The pitch to restaurants was simple: customer retention is tough. Offer customers a small discount in exchange for their contact information (signing up for the Woblet app), and they'll probably give it to you. We'll take that contact information and use it to send personalized messages to get the customers coming back. If Joe orders veggies and Elyse orders burgers, send Joe a vegetarian offer and Elyse a fries add-on deal through Woblet, and they'll come back.

Well, while we were waiting for the complete development of Woblet, we realized our 'segmentation engine,' aka the technology powering our assumptions that Joe is a vegetarian and Elyse likes burgers, had another application: email marketing. We take sales data from some top-secret-but-awesome enterprise clients, run them through our segmentation engine, and, thanks to some talented humans, write great copy, design great emails, and send super relevant, targeted emails out. Basically, Joe might be getting an email from a big online business he purchases from instead of getting a Woblet push message. The cool thing is, since we're connected to sales data, we see exactly how influential our emails are (hint: very) and report the ROI to our clients. We call this Intelligent Email.

We realized that while it's gratifying making a difference as an agency, we miss our small-business roots. So, we're in the process of building a product for small online businesses, such as restaurants with online ordering and e-commerce shops, to go in and use our technology to send out smarter emails themselves. We're bringing Intelligent Email to the masses.

TL; DR:

Longstreet Solutions started by building a restaurant loyalty app, but we ended up finding a better use for our technology in email marketing. As a marketing agency, we use sophisticated segmentation technology to send highly targeted email communications on behalf of large retailers. Since sales data powers our segmentation (aka since Joe orders veggies, he's a vegetable person and since Elyse orders burgers, she's a burger-and-fries person), we also use it to see exactly how much money we make our clients, and it's a lot. Now, we're building a product that will help small business owners utilize the same technology.

Core Values

Longstreet Solutions is a digital cooperative that aims:
-To be a partner, not a vendor
-To provide measurable results
-To lead, not follow
-To take risks, celebrate successes, and acknowledge failures
-To challenge the status quo and embrace what’s weird

Our past experiences have taught us to be open to change and to embrace doing things a little differently. Our vision is not to be confined to one particular vision, but to keep the following core values at the heart of everything we do:

People: Build a family that values collaboration, friendship, customer service, and mutual respect.
Culture: Be honest, transparent, and socially conscious; take pride in our work, and have fun doing it.
Technology: Leverage technology to empower clients, simplify processes, and drive success.
Email: Change the way businesses send emails. Make emails smarter.
Integration: Excel at development, marketing, creative, and consulting; lead in the integration of all four.
Results: Generate positive ROI for clients and budgets of all sizes. Be profitable and continue to grow.

We're a diverse team of Atlanta natives and transplants alike who like to go out to eat, work hard because it's fun, and be weird. Join us on our journey.