The Blogger Academy

The Idea

Hi there - I'm Byron.

Having run a successful Social Media Agency for 5 years, I saw both the opportunity and the interest in using the power of Influencers (Bloggers) to market Brands to their following base. However the market place (or lack of it!) really frustrated me when I was looking for Influencers to work with Brands that we represented through the agency. Hence I decided to create The Blogger Programme.

The business case behind brands using Influencer marketing has become stronger by the day:-

• UK Brands will spent £2.1b of advertising spend by 2019 on Influencer Marketing
  
• 81% of consumers trust Influencer Marketing over Traditional Channels
  
• Adoption – is growing across all sectors being led by Food, Lifestyle, Parenting, Beauty and Fashion.

TBP

I formed the company in November 2014 with hugely supportive partners in True Capital – hence the cool offices in Victoria :)

Today there are over 16,000 bloggers and 800 brands registered on the platform – with a monthly growth of 1,000 and 80. Digital businesses are really catching onto the power of Influencer Marketing and the higher quality traffic/lower CPA’s v traditional channels.

The Vision

To be the Universal Influencer Market Place - Providing both high volume and quality traffic to brands driven by the largest Influencer base and powered by TBP recommendation engine.

We want to be a data and tech led business optimising the content and matching of Influencers to Brand requirements to drive the volume and quality of traffic. By 2016 we want to have a access to 200m consumers through our network of Influencers - today we have access to >60m across the UK, US and Europe through our 16,000 Influencers.

The Culture

Data driven, challenging, engaging, customer focused, passionate and FUN........