The Krazy Coupon Lady

TheKrazyCouponLady.com came to be after years of paycheck-to-paycheck living from two side-hustlin' stay-at-home moms, Heather Wheeler and Joanie Demer. Heather started using coupons to save money, and Joanie playfully called her krazy*. After some persuading — and a realization that they had nothing to lose — the two women took matters into their own hands and started saving serious money with strategic couponing.

Shocked that it worked, Joanie and Heather knew they had stumbled onto something life-changing. They went all-in, approaching cashiers with binders full of coupons and intricate stacking formulas that earned them both the title of “Krazy Coupon Lady”. They then channeled their passion into a blog to share their money-saving secrets with others and the rest is history. The blog took off. People were saving...BIG. Krazy big. Think life-changing, get-out-of-debt savings kind of big.

Today, 14 years later, Heather and Joanie like to say they've been couponing since before it was cool. While the world was catching on, The Krazy Coupon Lady was growing into the founder-owned, female-led powerhouse it is today. Their goals are the same as they've always been — make confusing things simple, give people tools to save money, and create a community of people sharing their success stories.

Most importantly, we still have human shoppers — not robots or algorithms — writing every single one of our deals. Our teams of shopping experts curate and hand-test nearly a thousand deals per week, so there is always something new to discover each time you visit our website, app, and your inbox.

Couponing is about saving money, sure — but for us, it's always been about doing something worthwhile with people you like. That's how Joanie and Heather got started. That's how they built a company culture. And it's how The Krazy Coupon Lady continues to grow.

*krazy (ˈkrā-zē), adjective - A fanatical level of commitment to hustling, saving money and working the system.