Tru Optik was founded in 2013 with the vision that Connected TV/Over-The-Top (OTT) devices would quickly become the primary viewing platforms for consumers to engage with high quality and TV-like content. Since 2013, OTT viewership has skyrocketed which has also created many opportunities for a wide variety of digital and traditional media companies including Tru Optik. Tru Optik powers OTT advertising and marketing thus making it measurable and attributable. The Tru Optik OTT Marketing Cloud is the only audience measurement and data-management platform that works across the entire OTT ecosystem, including all OTT devices. The company’s advanced technology, proprietary audience intelligence, and comprehensive solution suite have solidified Tru Optik as the preferred partner for many of the world’s largest media companies, brands, and agencies as they navigate the shift of TV to OTT.
We are a highly focused company in one of the most strategic and important areas of the media ecosystem plus are actively growing the organization at all levels and across all functions.... come talk to us!